In this weeks #PKweekly Rhys and Marcus discuss whether Direct Mail is dead…
In short, Direct Mail is far from dead, and here’s why… Although some parts of mail are dying out because of such high wastage (like unaddressed mail and door-drops) others are flourishing because of how targeted they can be. Read More
Here’s a short clip of Marcus ranting to Rhys about the wasted spend that comes with not utilising audiences correctly.
Too often ads are being shown to everyone searching for a brands core term, regardless of who they are.
This is not personalised and PPC can be a lot smarter! Read More