In the ever-evolving world of e-commerce, ChatGPT is transforming the way we shop online. With the new SearchGPT feature, you can now get real-time web search results directly within your shopping experience. While it’s still early to know its full impact, this smart shopping assistant could be a valuable tool for searching, comparing, and purchasing products.

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Up-to-date Answers

SearchGPT can browse the web for the latest information, providing you with accurate and timely responses. Typically, you’d need to search Google separately to find these answers, as the current ChatGPT cannot access real-time data and only relies on information from its training up to its cutoff date. Whether you're checking current pricing or news about sales, ChatGPT Search delivers relevant information instantly—no more scrolling through multiple websites or sifting through irrelevant content.

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Automatically Searches

With the new update, ChatGPT Search automatically decides when to search the web based on your question and the context of your conversation. When you ask about product comparisons, it will intelligently search for the most relevant results—without you having to initiate anything. This eliminates the need to manually search yourself, making the process faster and easier.

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Trusted Sources

Now, ChatGPT doesn’t just give you an answer—it shows you where the information comes from. Every response will include direct links to trusted sources like news articles and blogs, so you can verify and explore the information further. In contrast, the current version only provides answers based on its training data, leaving you to do the extra work of verifying facts.

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Reliable Partnerships

Thanks to new partnerships with reputable news and data providers, SearchGPT delivers more accurate and informative results. With new visual designs, it also provides a user-friendly, engaging experience, making it easier to navigate and explore the details that matter most. This update positions ChatGPT Search as a more reliable and practical tool for online shopping.

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So, is ChatGPT changing shopping?

With this update, ChatGPT is becoming a viable alternative to Google for finding real-time information. While Google remains the go-to for many, this could be the start of a shift in Google search usage. The ability to deliver instant, personalised responses with verified sources and up-to-date data makes ChatGPT Search a strong contender in the search space. Users may start to rely on it more for tasks like comparing products, reading reviews, and finding the best deals—tasks that have traditionally sent us to Google. 

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This exciting update is now available to ChatGPT Plus and Team users, with plans to roll it out to everyone soon. As more people experience the convenience of ChatGPT Search, it could mark a turning point in shopping. We’ll see in the coming months how this transforms shopping.

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The PK team