repair shop sign with neon pink and purple background

5 Mistakes Brands Make and How to Avoid Them

Max Graham / November 25, 2019 / Blog , Podcasts

Rhys kicks off the episode with an error he’s observed, which is that teams and channels are not linking up enough. What he means by this is that brands are not connecting the same messaging throughout their available channels. An example of this is a brand’s direct mail having one message which aims to get customers online, but when that customer types it in Google, the brand doesn’t come up. Businesses themselves also miss tricks and segment their teams, so performance marketing teams may have little interaction with teams like merchandise. Luke cites this as the key reason for why these channels do not always link as effectively as they should do. Read More

data and code on computer screen

The Audience Tech You Should Be Using

Max Graham / November 21, 2019 / Blog , Podcasts

People are not putting enough emphasis on CRM. This is mainly because it is generally considered to only serve email marketing purposes. What many fail to realise is that CRM can be used to reach their audiences more effectively through many means. Outside of email marketing and direct mail teams, people don’t really pay a great deal of attention to their company’s CRM, when they absolutely should. Read More

competitive chess board in a black and white filter

Winning Customers In A Hyper Competitive World

Max Graham / November 14, 2019 / Blog , Podcasts

Winning customers is not as easy as it used to be. People want to be engaged with a brand for longer before buying, and this has trickled down to lower-value purchases like clothes and trainers. Social proof, reviews and social media are all of great importance when they didn’t exist as barriers at all in the past. These are all factors in why the conversion journey has lengthened.  Read More

📸: @chuttersnap

Perks & Perils Of Personalisation

Max Graham / November 11, 2019 / Blog , Podcasts

Personalisation is “something that gives you a custom experience, rather than a one-size-fits-all experience”. Although personalisation can be made obvious through addressing the customer directly through emails (e.g. Dear Marcus), for example, a lot more can be done behind the scenes to deliver the best bespoke experience possible. Read More

colourful letters and parcels in a post pile

No Junk Mail, No Junk Marketing

Max Graham / November 7, 2019 / Blog , Podcasts

Junk mail is anything irrelevant to the end consumer, that is of no interest to them whatsoever, and it generally leads to a lot of wastage. As an example, the majority of Domino’s Pizza advertising is door drop, which means it targets postal areas rather than customers directly. Worse still, the minimum door drop that can be done in a postal area is 2,500, which doesn’t allow for a great deal of targeting. As Domino’s is a huge brand with relevance to most people, their mail is arguably not junk mail at all although it may be interpreted as such. Read More

large crowd and audience in a stadium

Who Do You Think They Are? Knowing Your Audiences

Max Graham / November 4, 2019 / Blog , Podcasts

Rhys, Marcus and Luke discuss why it is so important to target your markets and put out marketing campaigns that will appeal to each audience. 

Marketing is ultimately about human beings, not simply keywords and data. Although the latter two do have to be factored in, they should not be the sole focus of your marketing. 

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