Generating qualified leads for a Yoga Teacher Course

Mission

  • Improve awareness of the teacher training qualification
  • Grow traffic to the course landing pages
  • Generate qualified website leads

Approach

Prospect Knight first ran a series of awareness driving activity across Facebook and Instagram, honing in on the relevant audiences (Both interest and geographical) for the course type.

The awareness driving activity successfully drove website traffic which in turn fueled our remarketing strategy.

The final tactic used in this project was Google Adwords – Being visible to the aspiring Yoga teachers as they searched for their local courses was essential.

Result

The result was an oversubscription of the course.