Growth using Search, Social and display

Meet the Brand

Dear Frances has built an international following and is recognised by fashion influencers, editors and celebrities including; Selena Gomez, Bella and Gigi Hadid, Emma Roberts, Kendall Jenner, Sienna Miller and Katy Perry.

Mission

  • This campaign was all about growth
  • A combination of Search, Display, Video and Shopping platforms was used
  • The focus was on manifesting Sustainable Luxury Craftmanship throughout the advertising campaigns while growing the account

Approach

  • Restructuring the account by crossmatching negatives to funnel the traffic to specific ads of choice. This increased the quality score and impression share which led to impressive YoY growth
  • The Shopping Feed was updated with SEO-friendly Shopping Titles. This resulted in huge brand awareness through an uplift in clicks from generic searches which also positively reflected in Search and Social
  • Video campaigns added to the brand awareness approach. New audiences reached through advertising on Youtube by using Google Audience

Results

  • 310% increase in conversions YoY (Nov 2018 vs Nov 2019)
  • 418% increase in revenue YoY
  • ROAS increased by 200% YoY