In this weeks #PKweekly Rhys and Marcus discuss whether Direct Mail is dead…

In short, Direct Mail is far from dead, and here’s why… Although some parts of mail are dying out because of such high wastage (like unaddressed mail and door-drops) others are flourishing because of how targeted they can be.

Brands that are treating Mail differently to E-mail are missing a trick.

Put CRM at the heart of everything you do and tailor communication to your audiences.