On the surface, online advertising, email marketing and direct mail are strangers. They never interact, staying completely in their own bubbles.
But actually – they’re more similar than you think. In fact, they all share one really important thing. Read More
Despite the fact that negative keywords work tirelessly to harmonise all areas of our accounts, appeasing any conflict between ad groups and preventing the inevitable CPC inflation that would follow, many consider them a really boring part of what we do in our PPC accounts. So, after realising the injustice of how little credit negative keywords get for the work they do, I plan to set that right by proving they are the unsung heroes of paid search. Read More
In this weeks #PKweekly Rhys and Marcus discuss whether Direct Mail is dead…
In short, Direct Mail is far from dead, and here’s why… Although some parts of mail are dying out because of such high wastage (like unaddressed mail and door-drops) others are flourishing because of how targeted they can be. Read More
Here’s a short clip of Marcus ranting to Rhys about the wasted spend that comes with not utilising audiences correctly.
Too often ads are being shown to everyone searching for a brands core term, regardless of who they are.
This is not personalised and PPC can be a lot smarter! Read More
Change is not just the name of the band that produced one of my favourite disco albums of all time, it is also an inevitability when it comes to PPC, and we’ve had our fair share of positive and negative changes to Google Ads over the years (which funnily enough just rebranded from Google AdWords). Read More
Bing and Yahoo have had a bit of a turbulent relationship over the years – it is one you may hear described as an “on and off relationship”, and it dates back to 2009 when Microsoft, after failing to purchase Yahoo, settled for a search alliance instead. Read More
I want to be really clear, this isn’t new news. In fact, it’s actually quite old news. But, recently I was sat at my desk wishing I could examine my search query reports in a little more detail. I was thinking to myself, “surely there’s a better way to uncover trends in this data?”. Read More
A lot of times this can be a bad personality trait to have, but in the case of PPC management, I reckon it’s a good thing to look out for. When I consider the best PPC people I know, it’s obvious they love being in complete control. They love to pull levers and press buttons to steer the ship in the direction they want. Read More