Direct mail isn’t dead – but junk mail is. We’re bringing direct mail into the future – with efficient data management, cost-effective fulfilment, and cross-channel integration.
Customer Data Management
Gone are the days of mass mailings. Today, everything starts with the audience. We segment and target specific audiences when we advertise online; there’s no reason not to do the same with Direct Mail.
Design & Manufacturing
From A5 postcards to A4 letters folded into C5 envelopes, there are a lot of options for what lands in your customer’s letterbox. We’ll help you through the entire process of creating the perfect mailing.
Postage is often the most expensive part of direct mail campaigns, so you want to get it right. Whether it’s maximising economies of scale or exploring alternative delivery options, we’ll improve your ROI and get your mailers where they need to go.
HOW OUR DIRECT MAIL
SERVICES CAN HELP YOU
Direct mail sounds simple, but it’s not. Those two words require a lot: campaign planning, data validation and management, creative design, personalisation, postage, measurement.
We know the industry inside and out. We’ll handle everything from goneaway suppression to personalised URLs, working independently or closely with your in-house teams.
And just because direct mail isn’t digital doesn’t mean it’s isolated. We combine direct mail and email campaigns, and cross reference CRM data for online advertising as well.
What we do
- CRM audience strategy
- Address validation
- Design consultancy
- Print sourcing & fulfillment
- Measurement plans
Why We Do It
- 45 years Direct Mail experience
- Consultancy lead
- Network of UK, EU and USA manufacturers
- Bring a digital mindset to the analogue world
Lindsay DochertyHead Of Loyalty & Customer Insight - Dobbies Garden Centres
“We’re really enjoying our partnership with PK. Together we’re working to introduce new ways of reaching our customers across channel. Customer experience is key for us and we’re excited to explore new ways to test further improvements.”
George Roscoe GowlandAcquisition Marketing - Waldo Contacts
“After my training with Marcus, I was able to pick up new digital marketing skills that are fundamental to my day-to-day. Not only was I helped to understand what is important for the successful running of our accounts, but I also know why these things are important as well.”
Alicja SliwinskaHead of E-commerce - Golden Tours
“The transition from an in-house team to an agency was extremely smooth with PK. Their knowledge and expertise in the area of paid search has been extremely beneficial to our business”
Zoe BertaliCo-founder - The Refinery
“Working with PK was amazing. The workshops, brand guidelines and strategy plan really helped mould our internal digital framework and processes. The knowledge PK passed on was priceless. Myself and The Refinery Crew are enjoying putting all we have learnt to the test!”
Russell McAthyCEO - Cubed Attribution
“Combining quality and experience in paid media, SEO, direct mail and account management - the guys at Prospect Knight are taking a new approach to the agency model. With their skills, I'm super excited to see how they forge a new path in the marketing landscape”
Nikki ThomasProduct Owner - Hult Int'l Business School
“Prospect Knight was my first call when looking for support from tech, content and analytics specialists in marketing. If you want experts that are more concerned with your success than billings you need look no further!”
Natasha PainterSnr. Digital Marketing Manager - Jigsaw Clothing
“PK not only solved an in-house resource/skills shortage over our most important trading period, but they also identified opportunities across Paid Search and Shopping that have left a long-lasting legacy.”